51hejia.com, a leading multi-media shopping, information, and interactive platform, received the funding from JAFCO Asia and Morningside Ventures in the second round recently. Morningside Ventures is also the investor of the seed-stage financing of 51hejia.com. Though the investment amount was not disclosed, it may be nearly US$10.00M according to the insiders.
Liuliu Zhang, the co-founder of 51hejia.com disclosed that the investment will mainly be used to deepen the media promotion and develop other businesses. Jianhuan Zhu, the director of JAFCO Asia said that the development potential of home fitment sector, the rich experience of 51hejia.com management team, and innovative business model of the combination of online media and offline media, traditional media and new media, are all conducive to the investment.
Sources showed that Morningside Ventures has been preparing for the exit when injecting seed funds into 51hejia.com. Analysts say this is also the reason for this investment.
