Mar 19, 2008
  Zero2IPO Exclusive
Investment Analysis of Outdoor Media (I)
Outdoor media have become the new favorite of advertisers. The growth rate of outdoor media advertising is much higher than that of other traditional media including TV, newspaper and magazine. Triggered by the said three IPOs, outdoor media operators on the TMT segmented markets have become a favorite for VCs.

Based on the statistics from Zero2IPO Research Center, nearly 30 outdoor media operators have secured a combined more than US$600M since 2005. ...[detail]
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