Shangbai-based AdChina.com, a new Internet vertical ad network company, recently secured first-round US$10M investment led by GSR Ventures.

AdChina.com aims to establish itself as China's leading Internet vertical ad network, building a professional and cost-effective network marketing platform for ad clients and its partners. It has developed China's leading network ad broadcasting technology, to provide tailored ad services in aspects of female, youths, auto, finance, consumer electronics, etc. for branded ad clients. The successful examples include Unilever, L'oreal, Adidas and other higher-end brands.

Alan Yan, Founder and CEO of AdChina.com, said the investment proceeds will put into the operation of the company, forging it a leading vertical ad network company across China.