Nubb.com officially announced that it garnered venture capital investment worthy of over 10 million dollars from KPCB, Paclink, and iD TechVentures Inc. Nubb.com thus becomes the first deal of KPCM in China's video industry.
 
According to KPCB Partner David Su, who is in charge of the investment, KPCB appreciates the management team and rich sports video operation experience of Nubb.com.

Nubb.com is a domestic content provider of original videos and an interactive marketing platform for the community, as well as one of the earliest professional network video services providers. Nubb.com is dubbed as the pioneer of China's internet broadband industry since it became the world's first officially authorized new media content service to broadcast NBA games online in 2006.