Liba.com, China's largest e-commerce website for household consumption, announced on July 7th it has acquired a second-round venture capital investment of US$15 million from the Swedish investment company Investor AB and the US-based Walden International Investment Group. Two years ago, liba.com received its initial US$3.3 million investment from Chenwei Venture.

Established in 2003, liba.com mainly provides a series of household consumption services for those who are ready for marriage registration and begining married life, including household decoration, wedding ceremonies, driving lessons and social networking. Now, it has developed into a comprehensive e-commerce platform of purchasing guide, transaction and after-sale services.  

Reportedly, the proceeds from this round financing will be used to upgrade its e-commerce and business model, seek to acquire more local social networking and e-commerce companies. In addition, liba.com will make its business model duplicated across China to expand its regional coverage. Using East China as base, liba.com will accelerate to explore business in North China, and South China. Its business will at first extend into cities of first tie and then into bordering smaller cities. Currently, liba.com has concentrated on its business expansion in Ningbo, Wuxi, Guangzhou and Shenzhen, etc.