Kela.cn CEO Feng Guo recently said that the Web site had received more than US$3 million venture capital from a US-listed company in the first half of 2008. However, Mr. Guo did not disclose the name of the investor because both parties had inked secret terms in their agreements.

Established in October 2007, Kela.cn, as one of the domestic leading large-size diamond & jewelry e-commerce websites, has invented a brand new sale model of "online sale + experience center + high-quality secondary marketing services".

Kela.cn also has competitiveness prices. The direct selling mode capable of skipping intermediate trader involvement drives the selling cost to sharply decline. Moreover, it has gained strong support of 28 international well-known diamond suppliers that are based in Belgium, South Africa, and Israel, etc. It has attracted a wide range of consumers. Reportedly, the sale price of some commodities only represents 40% of the market retail price of traditional merchants.